Innovating is not the same as improving. Improvements are tangible, plannable and immediately applicable. Innovations are intangible, uncertain and harder to grasp straight away. Innovation requires you to search and experiment, which is not the same at all as managing and verifying.
Improving and innovating are two different disciplines. Achieving innovation requires a different kind of organisation: one that focuses on searching for and developing future earning capacity, rather than on the execution of the existing model. The end result should be Return on Learning instead of Return on Investment.
This book offers you the insights and means you need to achieve innovation. It also helps to unite innovators and improvers, so they can work on a sustainable future together.
Have you ever heard of Darwin, Gandhi, Kennedy or Jesus? Chances are you have. Have you ever heard of Chico Mendes, Kurt Zemisch, Harriet Tubman or Hypatia? Chances are you have not, even though they also changed the world.
That is why we should praise the unknown people who changed the world. Those who have had a major influence, but whom hardly anyone would recognise. Those who did not need that recognition. Robert Goddard paved the road for modern spaceflight. Annie Kopchovsky cycled around the world in the nineteenth century and became a symbol of emancipation. Alfred Russel Wallace came up with the principle of evolution and Tupou I prevented the colonisation of Tonga.
This book introduces you to many people you will never have heard of before. All these people chased their own dreams in their own way and changed the world in the process. The book examines what characterises these individuals and what we can learn from them.
An average performance will not win you the game. That is why it is vital to stand out. All too often, we look at our immediate environment and competition. The more you look at them, the more you become like them. That is precisely what you do not want.
If you want to stand out, innovation is the only way. Fortunately, innovating is actually quite easy, as long as you use your common sense. And combine. Branchmarking is about the clever application of best practices from outside your sector within your own organisation with the goal of standing out from the pack.
Why reinvent the wheel over and over again? The whole world is a library of ideas waiting to be used again and elsewhere. All you have to do is pick out and apply the right ideas.
This book teaches you how to challenge the dominant logic within your sector, how to learn from other sectors effectively and how to apply these lessons within your own organisation.
This book inspires. Branchmarking is about standing out, about looking at your world differently and about learning from other worlds.
It is extremely important to stand out. All too often, we look at our immediate environment and competition. The more you look at them, the more you become like them. Branchmarking is about learning from related worlds: from other sectors, sciences and individuals. Branchmarking is about the clever application of best practices from outside your sector within your own organisation.
The foundation of branchmarking comes from everyday practice. The book contains countless examples of businesses who manage to stand out and dare to think outside of the confines of their own sector. These examples can be found all over the world: from the United States to Japan and from India to the Netherlands.
Every page is like a small snack; you do not have to read this book from cover to cover. Take from it what you want. The basic idea is a simple one: the world is a library of ideas waiting to be used – and that is exactly what branchmarking does.
Out of print