Six Fingers

Six Fingers. Founded by Rob Adams in 2006 as a marketing agency. Now, ten years later, we have grown into a renowned innovation agency and we help many organisations discover and achieve innovation every day.

We are an organisation of young and ambitious people eager to make an impact. We set ourselves apart with our unique method and we believe in the power of thinking outside your own sector. When you call on Six Fingers for your innovation issue, you are guaranteed to get relevant and irresistible results.

Together we are Six Fingers



Rob Adams

Chief Expedition Officer

Rob Adams
Laurie Scholten

Chief Innovation Officer

Laurie Scholten
Bart van Leeuwen

Chief Development Officer

Bart van Leeuwen
Nina Huijboom

User Centered Design Lead

Nina Huijboom
Loes van Eerd

Concept Development Lead

Loes van Eerd
Bram Naus

Industrial Designer

Bram Naus
Denise Cornelissen

Experience Designer

Denise Cornelissen
David Smith

Creative mind

David Smith
Eline Mansvelt

Researcher

Eline Mansvelt
Inger HeselHaus

Office Manager

Inger Heselhaus
Boyd Cohen

Partner in Barcelona

Boyd Cohen

Our history

Six Fingers turned 10 in 2016. Scroll through the highlights below!

Six Fingers International


Six Fingers unites creative hotspots

The only way to continuously stay up to date on what is happening in the rest of the world is with the help of others. We collaborate with individuals from all over the world who alert us to new businesses and local trends. On top of that, we have a cooperative alliance with a partner company in India who can conduct additional research for us when necessary.

Six Fingers collaborates with Urban Innova in Barcelona

In 2016, we started working with Boyd Cohen’s Urban Innova in Barcelona. Boyd is the very definition of innovation when it comes to Smart Cities.

The research conducted by Boyd and his team is published in leading academic journals such as the Journal of Business Venturing, the Strategic Management Journal and Technovation. Boyd developed the Smart Cities Wheel and recently published The Emergence of the Urban Entrepreneur.

Additionally, he writes for Fast Company en Shareable. We work together on projects with such themes as smart cities, blockchain, entrepreneurship and sharing economy.

Six Fingers hosts expeditions through Silicon Valley

Silicon Valley is small in terms of its surface area, but massive in its thinking. It is a fact that there is a lot to learn there. That is why we often take our relations on a trip through Silicon Valley. During these trips, we share insights into start-up thinking, financing opportunities, technology and disruptive thinking.

THE NAME SIX FINGERS

Pandas, like humans, had five fingers. Except for one. He was born with six fingers and did not know what to do with his extra digit – until the day he discovered that he could break, and therefore eat, bamboo with his six fingers. Eureka! Sixth finger, sixth sense? This revolutionary discovery led to an evolutionary leap and it placed the pandas in a market without competitors. That lone six-fingered panda went from being a freak to a leader. That is exactly what we do with our clients; we help them develop their sixth finger with which they can stand out from the rest.

Books

Inspired by his experiences with and outside Six Fingers,
Rob Adams has published several books

Innovating is not the same as improving. Improvements are tangible, plannable and immediately applicable. Innovations are intangible, uncertain and harder to grasp straight away. Innovation requires you to search and experiment, which is not the same at all as managing and verifying.

Improving and innovating are two different disciplines. Achieving innovation requires a different kind of organisation: one that focuses on searching for and developing future earning capacity, rather than on the execution of the existing model. The end result should be Return on Learning instead of Return on Investment.

This book offers you the insights and means you need to achieve innovation. It also helps to unite innovators and improvers, so they can work on a sustainable future together.

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Have you ever heard of Darwin, Gandhi, Kennedy or Jesus? Chances are you have. Have you ever heard of Chico Mendes, Kurt Zemisch, Harriet Tubman or Hypatia? Chances are you have not, even though they also changed the world.

That is why we should praise the unknown people who changed the world. Those who have had a major influence, but whom hardly anyone would recognise. Those who did not need that recognition. Robert Goddard paved the road for modern spaceflight. Annie Kopchovsky cycled around the world in the nineteenth century and became a symbol of emancipation. Alfred Russel Wallace came up with the principle of evolution and Tupou I prevented the colonisation of Tonga.

This book introduces you to many people you will never have heard of before. All these people chased their own dreams in their own way and changed the world in the process. The book examines what characterises these individuals and what we can learn from them.

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An average performance will not win you the game. That is why it is vital to stand out. All too often, we look at our immediate environment and competition. The more you look at them, the more you become like them. That is precisely what you do not want.

If you want to stand out, innovation is the only way. Fortunately, innovating is actually quite easy, as long as you use your common sense. And combine. Branchmarking is about the clever application of best practices from outside your sector within your own organisation with the goal of standing out from the pack.

Why reinvent the wheel over and over again? The whole world is a library of ideas waiting to be used again and elsewhere. All you have to do is pick out and apply the right ideas.

This book teaches you how to challenge the dominant logic within your sector, how to learn from other sectors effectively and how to apply these lessons within your own organisation.

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This book inspires. Branchmarking is about standing out, about looking at your world differently and about learning from other worlds.

It is extremely important to stand out. All too often, we look at our immediate environment and competition. The more you look at them, the more you become like them. Branchmarking is about learning from related worlds: from other sectors, sciences and individuals. Branchmarking is about the clever application of best practices from outside your sector within your own organisation.

The foundation of branchmarking comes from everyday practice. The book contains countless examples of businesses who manage to stand out and dare to think outside of the confines of their own sector. These examples can be found all over the world: from the United States to Japan and from India to the Netherlands.

Every page is like a small snack; you do not have to read this book from cover to cover. Take from it what you want. The basic idea is a simple one: the world is a library of ideas waiting to be used – and that is exactly what branchmarking does.

Out of print

Are you curious yet?

Good. We are curious too, about you and your story. We look forward to meeting you soon!