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Getting concepts of the ground

Developing a concept is one thing, but how do you actually realise the innovation? The answer lies with the Accelerator, which offers structure and acceleration. Six Fingers supervises the process from idea/concept to testing a Minimum Viable Product and the eventual business case for future earning capacity.

A (new) team is formed out of developers and thinkers. They will set up the new product/service/start-up via an iterative process that is carried out as quickly as possible. To facilitate this, Six Fingers uses the agile/lean start-up mindset, which focuses on rapid testing and learning. The team is of vital importance here; a mindset can be created and taught, but a skillset has to be selected.

Result: A product/service or start-up that has been tested and developed via an iterative process.

Developing a product/service

1 The development process of a new product or service consists of several phases. You have to develop a prototype and build it to test the feasibility of the idea. On top of that, you have to design the experience: what will the client see/feel when they come into contact with the product/service and what is the process like?

Testing with clients/users

2 You cannot know whether or not something works until you actually use it. By creating a clever prototype, we can test critical assumptions with (paying) customers. We experiment in a real-life market situation and build the business while we develop the product/service. We are working with real clients in a real market.

Developing and testing the business model

3 Six Fingers develops the business case by doing. We experiment with different business models to learn what works best and which is the most sustainable model. It is also important to carefully consider possible partners and existing parties who can support or reinforce the model.

Case: Triplr

A travel agency approached us with the request to challenge their existing ways of thinking and working in order to find new directions that had remained hidden from them until then. The extensive challenge revealed that only customers can surprise themselves in the travel business. That is not very surprising, is it?

Triplr was born: a fully arranged and surprising weekend break, based on one’s personal profile. The more customers reveal about themselves, the better and more surprising their trip will be.

Instead of first setting up the entire organisation and ironing out the kinks in the business case, we developed a website where people could sign up. These people were personally approached and sent on a surprising weekend trip.

During their trip, these customers helped the organisation’s development by keeping a journal and offering feedback. Whenever this led to new insights, the offer, service or communication was adjusted accordingly. Over the course of four months, Triplr was developed in iterations.

The result?

Development time: Incubator 3 months, Accelerator 4 months.

Are you curious yet?

Good. We are curious too, about you and your story. We look forward to meeting you soon!